Winter Warmer Session: What are you promising your customer?

Winter Warmer Sessions

Our winter warmer sessions are designed to equip you with greater insight and focus on the key building blocks of a successful and innovative business.

You can decide to attend one or more of the sessions, depending on your business stage and knowledge gaps. The sessions will be workshop-based, with content designed to challenge entrepreneurs to be innovative in their thinking and understanding of customer needs. Plus, it's the chance for you to network and make new connections with fellow entrepreneurs in the creative and inspiring environment of Perth’s Famous Grouse Ideas Centre.

Session #4

What are you promising your customer? The Value Proposition

Your value proposition is the promise you make to your customer, and if you get this element of your business wrong, no end of money spent marketing your product or service will allow your business to meet its full potential.

In this session we’ll explore your businesses value proposition, introducing you to tools you can use to continually test your market and explore possible new customer groups. We’ll also introduce you to value-based pricing and how adding value to your product or service can help you to grow through innovation as well as keep the cash flowing.